About the Course
In business, your success often comes down to the deals you make—or the deals you fail to make.
Negotiation is one of the most important skills a business owner can have.
It influences the sales, profits, and growth of your business, and the quality of deals and relationships you can develop with key partners like suppliers, employees, distributors, investors, banks, etc.
Yet for many entrepreneurs and business owners, negotiations feel uncomfortable and intimidating.
This course is designed to change that.
This course strips away the mystery around business negotiations and gives you clear, actionable strategies you can use right away—whether you’re talking to a supplier, investor, banker, or even your own employees.
You will learn how to uncover what the other side really wants, position yourself for success before the first word is spoken, and guide conversations towards solutions that make everyone feel they’ve won.
By the end of this course, you won’t just be “better” at negotiating. You’ll be confident, adaptable, and ready to turn any discussion into a profitable, long-term relationship.
What will you learn?
By the time you complete this course, you will know how to:
Apply the core principles of effective negotiation in any business context.
Navigate talks with suppliers, partners, investors, banks, employees, and distributors to secure favourable terms.
Use the Position vs. Interest approach to get to the heart of a negotiation and find lasting, win-win solutions.
Deploy powerful strategies like anchoring, framing, concessions, and more to strengthen your bargaining position.
Avoid the common mistakes that sabotage negotiations and cost you valuable opportunities.
Handle high-pressure negotiation environments with confidence and composure.
Secure better deals with banks and financial institutions through informed, strategic negotiation.
Who is this course for?
This course is valuable for:
- Entrepreneurs and small business owners who want to confidently secure better terms in every deal they make with suppliers, investors, banks, employees, distributors, and business partners.
- Managers and executives responsible for closing contracts, partnerships, or supplier agreements.
- Start-up founders seeking favourable investment terms or funding arrangements.
- Anyone in a negotiation-heavy role, such as procurement or sales, who wants to improve results without burning relationships.
Course details
- Format: 7 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 3.5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
Click here to learn more and join us in the BMG Academy.
About the Trainer
Read John-Paul Iwuoha's Profile:
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.
He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.
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