About the Course
Great businesses start with strong markets.
But too many entrepreneurs start a business and dive into markets they don’t fully understand.
This is why many people start businesses or introduce new products into markets that have weak demand, fierce competition, or opportunities that are not big enough.
In this course, you will learn how to accurately estimate the size and potential of any market using practical methods like the top-down and bottom-up approaches.
You will learn how to evaluate key market indicators, perform industry and country-level analysis, and develop a clear, data-backed picture of your market opportunity.
By the end of this course, you will be able to confidently assess whether your target market is truly worth entering, and how to communicate that opportunity to investors, partners, and other stakeholders.
What will you learn?
In this course, you will learn:
How to estimate market size using both top-down and bottom-up methods so you’re not guessing or relying on vague assumptions.
How to analyse a market’s growth potential, using key metrics and data from both industry-level and country-level sources.
How to prepare a compelling and professional market valuation and analysis report that supports your business strategy, funding goals, and competitive positioning.
Whether you’re starting a new venture, launching a product, or seeking funding, this course will help you understand the market before you take the leap.
Who is this course for?
This course is valuable for:
- Entrepreneurs and founders who want to evaluate a market before launching a new product or business.
- Startups preparing business plans or investor pitches that make their opportunity more credible and attractive to funders.
- Business owners exploring new markets or considering expansion into new regions or different customer segments.
- Consultants, analysts, or team leads involved in strategy and decision-making for entering new markets or expanding product ranges.
- Anyone who wants to make smarter business decisions based on real numbers and insights in their approach to market analysis.
Course details
- Format: 6 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 2.5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
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