About the Course
Some sales will come with friction.
Customers may hesitate, raise concerns, push back, or delay decisions. Not because they don’t want your product, but because they need clarity, confidence, and reassurance.
Objections are not a rejection; they are invitations to engage more deeply. This course teaches you how to recognise, understand, and overcome them with confidence.
This course breaks down the six most common types of objections—from price concerns to timing, trust, alternatives, internal approval, and product fit—and shows you exactly how to navigate each one.
This course will show you how to respond without pressure, fear, or desperation.
Whether you’re selling to consumers or corporations, you’ll be equipped to handle resistance like a professional.
By the end of the course, you will know how to avoid the common mistakes business owners make when facing objections, and how to turn resistance into relationship-building opportunities that drive more conversions, repeat purchases, and long-term loyalty.
What will you learn?
By taking this course, you will learn:
What sales objections and resistance truly mean.
Why customers raise objections, and what they’re really signaling when they hesitate or refuse to buy from you.
The 6 most common types of objections you’ll encounter in B2B and B2C sales.
How objections differ between corporate buyers and individual consumers, and why understanding this difference can make you more successful at sales.
The psychology behind buyer hesitation and how to address it confidently.
Practical strategies and scripts for handling sales objections and resistance without pressure.
Common mistakes entrepreneurs make when dealing with objections, and how to avoid them.
Who is this course for?
This course is valuable for:
- Entrepreneurs and small-business owners selling products or services.
- Sales teams and customer-facing staff who want to improve conversion rates.
- Freelancers and consultants who frequently negotiate with clients.
- Beginners in sales who want to build confidence quickly.
- Experienced sellers looking to refine their objection-handling skills.
- Anyone who wants to turn sales hesitation into consistent revenue.
Course details
- Format: 6 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 3 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
Click here to learn more and join us in the BMG Academy.
About the Trainer
Read John-Paul Iwuoha's Profile:
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.
He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.
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