About the Course
Every business reaches a point where relying on a single product, service, location, or customer segment becomes risky.
Markets shift, competitors emerge, customer needs evolve, and suddenly your entire business can be exposed.
Diversification is one of the most powerful strategies for expansion, resilience, and long-term survival of a business. But it must be done intentionally, strategically, and at the right time.
This course breaks down diversification in a practical, business-friendly way that any entrepreneur can understand and apply.
You’ll explore real examples, from Amazon’s transformation into a multi-industry giant, to Dangote’s strategic expansions into several products and markets, to Jumia’s ecosystem approach, down to a simple bakery creating additional income streams.
You’ll learn why diversification becomes necessary for a business, what benefits it can unlock, and how to recognise when your business is ready for expansion.
More importantly, you’ll discover the key questions, checks, and considerations you must address before making any move.
You'll also learn the most effective types of diversification, the range of income streams you can create, and how to design new lines of business that reinforce, not distract from, your core operations.
Finally, the course exposes the common traps, mistakes, and expansion disasters that sink businesses, and how to avoid them by using a disciplined, step-by-step approach.
What will you learn?
By taking this course, you will learn:
What business diversification really means and how it differs from other ways of growing a business.
Real examples of diversification across large companies and small businesses, including Amazon, Dangote, Jumia, and others.
Why diversification becomes necessary and the key benefits it can unlock for a business.
Strategic considerations to evaluate before expanding into new products, services, locations, customer segments, or business areas.
The most effective types of diversification for entrepreneurs and business owners to pursue.
The multiple income streams diversification can create, and the potential benefits and consequences of each type of income stream.
Common mistakes and traps in diversification, and how to avoid them.
Who is this course for?
This course is valuable for:
- Business owners preparing for expansion and looking for structured guidance on what to diversify into and how to do it safely.
- Entrepreneurs with stagnant or saturated businesses who want fresh ideas and pathways for growth and new revenue streams.
- Founders who want to reduce risk and dependence on a single product, service, or customer type.
- Small and medium-sized business owners who want to future-proof their businesses and build resilience against market shocks.
Course details
- Format: 5 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 2.5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
Click here to learn more and join us in the BMG Academy.
About the Trainer
Read John-Paul Iwuoha's Profile:
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.
He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.
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