About the Course
Every number in your business tells a story about your performance, your potential, and your problems.
The question is: do you understand what the numbers in your business are saying?
This course gives you a practical, no-fluff introduction to financial analysis, even if you’re not a “numbers person.”
You will learn the key accounting principles, how to build and read the three most important financial statements for a business, and how to use your numbers to make better decisions, attract funding, and grow your business with confidence.
You will also learn powerful analysis tools like break-even, trend, and scenario analysis, and how to assess your funding needs like an investor would.
Whether you're just starting out or trying to scale, this course will give you the financial clarity and control your business needs.
What will you learn?
In this course, you will learn:
The key concepts and principles behind financial reporting, even if you’ve never studied accounting before.
How to prepare and read an income statement, cash flow statement, and balance sheet, and understand what each one tells you about your business.
How to create financial forecasts and project your revenues, costs, profits, and cash flow in a way that aligns with your growth goals.
How to analyze business performance, identify patterns, track performance indicators, and use key ratios to understand the financial health of your business.
How to prepare a break-even analysis and calculate the exact point where your revenues will begin to cover your costs—so you can price, plan, and invest wisely.
Learn how to run different financial scenarios so you’re ready for anything, including market shocks, sales booms, or new opportunities.
Understand how to calculate your funding requirements and clearly explain to investors or lenders how the money will be used to start, support, or grow your business.
Who is this course for?
This course is valuable for:
- Entrepreneurs and small business owners who want to understand the financial side of their business and make informed decisions.
- Startup founders preparing for funding who need credible financials to win over banks, investors, or grant providers.
- Non-financial professionals (like marketers, product leads, or general managers) who want to speak the language of numbers and contribute to business strategy.
- Growing businesses that need better tools for planning, forecasting, and managing resources more efficiently.
- Anyone who feels lost in spreadsheets and wants a simple, clear, and actionable way to understand the story behind their numbers.
Course details
- Format: 5 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 2 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
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