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Join The BMG Academy!

Learn how to win in business! Get access to all the exclusive training content and business courses by John-Paul Iwuoha inside this private online business school.

The BMG Academy is for people who want to win in business.

Building a business is hard, especially if you're trying to do it in difficult environments like Africa.

Over here, there is a wide range of problems and obstacles that can cause businesses to struggle, stagnate, and crash.

Unfortunately, many entrepreneurs and small business owners do not have ongoing access to quality information, insights, and training that can help them to overcome challenges and win in business.

This is why John-Paul Iwuoha created the BMG Academy.

With almost 20 years' experience as a management consultant and business strategy specialist who has helped to build dozens of businesses across Africa, John-Paul has curated his wealth of business knowledge and experience into courses that are now available to the average small business owner.

The BMG Academy is a private online business school for entrepreneurs and business owners who want to learn, grow, and win in business.

The BMG Academy will teach you how to:

  • Overcome tough challenges that are holding you back in business.
  • Identify and exploit business opportunities.
  • Be more competitive and make better and more strategic business decisions.
  • Bonus: You also get the chance to compete for the BMG 1 Million Naira Business Grant, which is only available to members of the BMG Academy.

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About:

Who is The BMG Academy for?

If you have any of the following needs, the BMG Academy is for you:

1) You want to learn how to start a new business OR grow (and improve) an existing business.

If you want practical training that shows you how to start, grow, organise, or turn around a business in a way that reduces the potential risks, losses, and mistakes, the BMG Academy is for you.

The lessons and courses in the Academy are targeted at both novice entrepreneurs and experienced business owners who are at critical points of their business journey.

2) You need insights to solve specific business problems.

If you're facing one or more business problems that are holding back the progress or performance of an existing or planned business, the BMG Academy is for you.

The lessons and courses are full of insights and solutions that can help you raise capital for business, launch a new product or business, attract and keep more customers, structure and organise a business, improve profits and manage costs, grow and expand a business, hire capable people, and more.

3) You need to learn powerful business concepts and strategies.

If you want to learn how to identify and exploit business opportunities, analyse the performance of a business, and make better and more strategic business decisions, the BMG Academy is for you.

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Key Benefits:

What are the benefits of the BMG Academy?

There are 6 key benefits of joining the BMG Academy:

Detailed business lessons.

The business lessons in the BMG Academy break down complex business concepts in ways that are easy to understand, even if you have limited business experience.

All the courses are taught in John-Paul's detailed and practical style, using simple language and local examples to explain solutions and strategies for solving business problems and exploiting opportunities.

A wide range of business topics.

No matter what you want to learn, or the challenges you want to fix in your business, there is likely a lesson or course that can help you inside the BMG Academy.

The BMG Academy currently includes dozens of important business topics: startup and growth strategies, fundraising, sales, operations effectiveness, profit optimization, cost management, strategic partnerships, and over 40 other topics.

Ask questions and get expert answers.

You can use the Comments section below every business lesson video to ask questions, seek clarification, and get direct answers and feedback from John-Paul and other business experts.

Flexible learning for busy people. Available 24/7.

All the business lessons, classes, and courses in the BMG Academy are pre-recorded and available online.

No matter how busy you are, as long as you have access to the internet, you can learn whenever you want and from wherever you are in the world. There are no fixed times or schedules in the BMG Academy.

New business lessons and courses every month.

There is always something new to learn because we are always adding new business lessons and courses.

Based on member feedback and requests, new business lessons and courses on important business topics and issues are added to the BMG Academy every month!

Opportunity to access the N1 Million Business Grant.

As a member of the BMG Academy, you will have the chance to apply, compete, and win the N1 Million Business Grant (or the US Dollar equivalent if you are based outside Nigeria).

The grant program is targeted at supporting the businesses of members of the Academy who are active learners and meet the criteria for the grant.
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Cost:

How Much Does It Cost?

Membership in the BMG Academy comes with a monthly, quarterly, half-year, or yearly payment. Members are free to choose their most convenient payment option.

The current membership fee for the BMG Academy is N37,500 (Naira) or $45 (US Dollar) per month, or the equivalent in your local currency.

The annual membership fee is N375,000 (Naira) or $450 (US Dollar) per year, or the equivalent in your local currency.

Click here to join the BMG Academy.

Note: The annual plan gives you a full year's access to the BMG Academy and saves you 2 months' costs.

Trainer:

Who is John-Paul Iwuoha?

John-Paul is a management consultant, trainer, and former consultant at PwC.

He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.

He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.

John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.

He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.

He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.

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Join The BMG Academy

Get access to ALL the business courses for one fixed monthly price.

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With one fixed monthly price, you get access to ALL the business courses inside the BMG Academy.

How To Handle & Win Over Difficult Customers: Insights, Secrets & Effective Strategies

This course gives you practical and powerful techniques that empower you to handle difficult and toxic customers. You will learn the Core Mindsets for de-escalating conflicts. You will also learn how to turn a difficult customer into an advantage for your business.

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How To Build Structure & Systems That Run Your Business Like A Machine

Learn how to build the engine that runs your business so that it is better organised, operates smoothly, and grows with or without your presence. You will learn exactly what structure and systems mean, why they matter, and how to build and apply them across the key areas of your business.

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How To Use Bank Loans To Build Your Business: The Inside Secrets & Strategies

Learn how to target and access bank loans to build and grow your business without falling into debt traps. You will learn how to position your business before approaching a bank, evaluate loan options, avoid the common traps, and manage your loan wisely after disbursement.

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How To Sell On Credit Without Losing Money

Learn how to offer credit to customers in a smart, structured way that increases sales and protects your business from financial losses. You will learn how to assess creditworthiness, manage credit risk, set the right limits, and build a system that boosts your revenue without putting your business in danger.

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How To Launch New Products or Services Into The Market: Proven Strategies That Work

This course shows you everything you need to know about entering a market with new products or services. It covers key strategies that reduce the risks of market rejection, failed launches, financial losses, and more.

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The Decisive Entrepreneur: How To Make Smart Business Decisions

Learn how to make confident, strategic, and high-impact decisions that give you advantages in business, especially when the stakes are high. This course will help you become a more capable, analytical, and confident decision-maker, especially in tough, uncertain, or high-stakes situations.

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Growth Strategies: Effective Ways To Grow Your Business And Expand Your Market Presence

Many businesses want more sales, more customers, and more profits, but only a small proportion are able to acheive sustainable growth. This course explains the 3 key stages of growth and the powerful strategies that can be used to achieve growth in ANY business!

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Get access to over 40 business courses for one monthly price.

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How To Turnaround A Failing Business: Timeless Strategies That Always Work

This course reveals the secrets of turning around and saving a failing (or dying) business. You will learn how to spot the major warning signs of a failing business, how to troubleshoot the problems and root causes, and the specific solutions you can apply to save the business.

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The Power of Market Research: How To Find Gaps, Needs & Opportunities In Any Market

Learn how to use market research to uncover demand for what you sell, understand your competition and target customers, and identify high-potential opportunities for growth. This course will teach you how to do practical, effective, and inexpensive market research that leads to real opportunities.

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Hiring Capable People: How To Find, Attract & Select Great Employees To Work For You

This course shows you how to identify and hire the right people who can help to run and grow your business. You will learn how to craft attractive employment offers, how to test and interview potential candidates, and how to use onboarding to create a good first impression for new employees.

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Overcoming Common Startup Mistakes: The 12 Deadly Sins To Avoid

This course reveals 12 most common mistakes ("deadly sins") that cause the failure and death of many new businesses. If you're planning to start a business, this course will show you the strategies for avoiding and limiting the impact of these dangerous mistakes.

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Profit Optimization: How To Improve The Performance And Profits Of Your Business

Many businesses are struggling to stay open and remain profitable due to several internal and external factors. This course shows you how to squeeze out as much profits as possible from your business without compromising product or service quality, customer satisfaction, employee morale, your reputation, and more.

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Business Registration & Legal Structures: How To Protect Your Business & Assets With The Law

This course will show you how to use the law to set up, protect, and structure a new or existing business for success.

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Join The BMG Academy

Get access to ALL the business courses for one fixed monthly price.

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Business Processes: How To Make Your Business Run Smoothly Even When You're Not There

This course shows you how to create processes that make it easier to run your business. You will learn how to use processes to standardize how things are done, ensure quality and results, empower your employees to do excellent work even when you're not there, and reduce the dependence of your business on any single person (including you).

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Startup Strategies: Effective Ways To Start A New Business, Launch A New Product, Or Enter A New Market

More than 50% of new businesses fail within the first 3 years. Many of these failures are due to poor strategies. If you plan to start a business, this course will prepare you for the risks and challenges you will face. You will learn 10 effective strategies that can significantly improve your chances of starting a business that survives and thrives.

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Budgeting: How To Plan & Monitor The Performance Of Any Business

Learn how to use the power of budgeting to control spending, boost performance, and guide your business toward growth and profitability. If you want to run your business like a true leader, not just by instinct, but with numbers and strategy, this course will give you the tools.

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The Fundraising Masterclass

Limited access and availability of capital is the single most common reason many people cannot start, grow, or scale their businesses. This comprehensive course will show you how to find, attract and convince potential investors and funding sources to finance your business. This course also covers important areas like business plans, pitch decks, business valuation, negotiation strategy, investment contracts, and more.

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How To Run Effective Business Meetings That Lead To Decisions & Results

This course will teach you how to run meetings that actually work—meetings that are productive, purposeful, and lead to clear results. You will learn how to structure your meetings, lead with confidence, and use your meetings to drive decisions, solve problems, and get things done.

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Join The BMG Academy

Get access to over 40 business courses for one monthly price.

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Organising Your Business Finances: How To Keep Proper Records And Follow The Money

This course will show you how to set up a basic accounting system for a small or mid-sized business. You will learn how to structure your business financially, capture critical information about the health and performance of your business, understand how much money flows in and out of your business, identify gaps and opportunities to manage your costs or raise your prices, and discourage theft and fraud in your business.

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Pricing Strategies: How To Set Prices That Attract Customers, Boost Sales, And Improve Profits In Your Business

This course will show you how to use pricing to unlock more sales and profits in your business, attract more new customers and retain loyal customers, and make your business more business more attractive than your competitors. You will learn how to set the right prices to achieve the goals you want for your business.

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How To Close Deals With Investors

This course will show you how investors think before they invest in any business. The insights from this course will help you identify the best types of investors for your business, become a better negotiator, understand the traps and mistakes to avoid with potential investors, and much more.

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How To Craft & Sell Attractive Offers That Stand You Out From Competitors

Learn how to package your products or services into irresistible offers that attract attention, trigger buying decisions, stand you out from competitors, and grow your business. This course will teach you how to turn anything you sell into an attractive, high-converting offer that stands out in the market and makes customers chase you.

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Delegation: How To Share Work & Empower Your Team To Build The Business

Learn how to effectively share work and responsibilities with your team (and employees) so your business can grow, and you can finally stop doing everything yourself. This course will teach you how to delegate the right way, without losing control or compromising results. You will learn how to let go wisely, empower your team, and create space for the bigger, strategic, and visionary work that only you can do.

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Join The BMG Academy

Get access to ALL the business courses for one fixed monthly price.

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How To Identify & Fix Growth Bottlenecks In Your Business

Learn how to spot and fix the hidden constraints and obstacles slowing down your business, using proven and powerful strategies that unlock real growth. If you’ve ever wondered why your business isn’t growing as fast as it should, this course holds the answers.

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How To Prepare And Analyse Financial Statements

Many business owners do not know the financial health or performance of their business because they can't prepare or understand financial statements. This course will help you understand, prepare, and analyse the 3 key financial states every serious business needs: an income statement, a cash flow statement, and a balance sheet.

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How To Test Your Business Ideas And Reduce The Chances of Starting A Business That Could Fail

This course shows how to test your business ideas before you invest your precious time, money, and energy into making them a real business that could fail. You will learn about the most important elements a good business idea should have, the 12 major types of business ideas that succeed, and the exact steps for testing your business ideas.

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How To Set & Achieve Ambitious Business Goals: Learn The Secrets of Big & Successful Companies

This course will show you how to set different types of goals for your business and achieve them. You will learn how big companies like MTN, Shell and the Dangote Group set ambitious goals for sales, profits and business performance, and the processes they follow to ensure their goals and targets are achieved.

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Cost Management: How To Boost Your Profits by Reducing Leaks, Overspending, Theft & Waste In Your Business

This course will help you find and plug many leaks in your business. You will learn the key signs and symptoms of poor cost management in a business, the major categories of costs and their different behaviours, the 12 powerful strategies for effecively managing costs in any business, and the 5+ indicators that show you how well (or badly) you're managing costs in your business.

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Join The BMG Academy

Get access to over 40 business courses for one monthly price.

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From Employment To Entrepreneurship: How To Transition From A Full-Time Job Into Business

If you're planning to switch from a salaried job into entrepreneurship, this course is for you. In this course, John-Paul shares his personal journey of making the switch and the psychological, financial, emotional and time management challenges that come with combining (or transitioning from) a full-time job with business.

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How To Sell In Difficult & Competitive Markets: Powerful Strategies That Will Help You Win

Many businesses are faced with aggressive and desperate competition that will do anything to make sales and 'steal' your customers. This course shows you how to identify opportunities for sales in competitive markets, and the 12 powerful strategies that can help you get more customers and sales even if you have aggressive competitors.

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Sales Channels: How Be More Visible And Reach More Customers

Learn how to build powerful channels that make your business more visible and accessible so you can reach and serve more customers, and make more consistent sales. If you want to stop relying on luck or walk-in customers and start engineering your sales growth, this course is your roadmap.

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Join The BMG Academy

Get access to ALL the business courses for one fixed monthly price.

Tap to Join Now!

How To Use Interviews To Identify & Hire Capable Employees

Learn how to conduct smarter interviews that reveal the truth about candidates so you only hire capable, trustworthy, and high-performing employees. This course will teach you everything you need to know about the art of employment interviews and how to identify and hire the best employees for your business.

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Strategic Partnerships: How To Develop Relationships That Can Give You Big Advantages In Business

If there is a single move you can make that could dramatically improve the fortunes of your business, it would be to develop strategic partnerships. This course shows you the types of strategic relationships you should consider, how to identify good strategic partners for your business, real-life examples to learn from, and traps and mistakes to avoid as you develop a strategic relationship.

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How To Handle the Pressures of Building A Business: Stress Management 101 for Entrepreneurs

Several studies show that entrepreneurs and business owners are more likely to experience stress, exhaustion, and psychological pressures as they build their businesses. This course shows you how to identify the warning signs of bad stress, the 7 key areas of your life to watch for stress, and useful tips for managing stress and maintaining your performance in the face of stressful situations.

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Business Valuation & Equity Splits: How To Value Your Business And Give Shares To Partners

This course will show you how to put the right value on your business so you don't miss opportunities to raise money or lose ownership and control of your business. You will also learn how to split equity fairly with co-founders, investors, or business partners in a way that doesn't hurt your position as the owner of the business.

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How To Build A Management Team That Can Grow & Run Your Business Better Than You

This course shows you how to buid a management backbone and structure that helps to build and grow your business. You will learn how to recruit and build a team of leaders who can execute your vision for the business and take care of operational issues while you focus on strategic opportunities for your business.

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Sales Boost: How To Troubleshoot Sales Problems And Make More Money From New & Existing Customers

This course reveals the "Sales Boost Formula" you can use to troubleshoot, identify and fix sales problems that can improve the sales performance of a business. You will learn about the major sources of sales problems, the 6 key levers you can use to boost sales in any business, how to craft offers that sell better than your competitors, and the 5 important milestones to target as you convert strangers into loyal customers.

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Join The BMG Academy

Get access to ALL the business courses for one fixed monthly price.

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Pitch Perfect: How To Craft And Deliver A Powerful Pitch To Investors

Some people have promising businesses but they don't know how to convince potential investors, banks, or business partners to fund their business. This course will teach you how to package and present your business as an attractive opportunity that investors, banks, or business partners will want to give you their money.

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Value Proposition: How to Make Your Business Stand Out And Attract More Customers

Many businesses struggle because they can't communicate the value that sets them apart. In this eye-opening course, you will learn what value really means, how to create and deliver it, how to see it through the eyes of your existing and potential customers, and how to use it to differentiate your business from your competitors.

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Elite Business Planner: How To Craft Investor-Ready Business Plans And Proposals

This comprehensive course will show you the details of crafting a professional investor-ready business plan that will make potential investors and financiers take you very seriously. This course reveals and explains the framework John-Paul has used to craft investor-ready business plans that have been used by clients to raise over $10 million in equity and debt investments.

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Customer Retention Strategies: How To Keep Them Coming Back To Buy From You

If you want to worry less about sales, reduce the pressure of always looking for new customers, and make it VERY difficult for your competitors to 'steal' your customers, you will learn a lot from this course. This course shows you several proven strategies you can use to convert first-time customers into loyal and returning customers.

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The Art & Science of Selling (Basic & Advanced Course)

Do you have a good product but it’s hard to sell or attract customers? Is your business struggling to survive because you’re not consistently making enough sales that bring in money? This course will help you understand why you’ve been having so much difficulty attracting customers and making more sales, and what you can start doing today to improve your game.

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Testimonials from Members

Here's what people in the BMG Academy are saying about their experience.

Member Testimonials:

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Learning at my pace means a lot to a busy entrepreneur like me. The practical nature of the training is invaluable. ~ Chijioke A., Business Owner
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The things I learned within one month of being in the BMG has transformed my mind about doing business. I have learnt how to prepare an attractive business proposition that attracts potential clients, and I now have the keys that unlock the best pricing strategy that suits my business and set me ahead of my competitors. I honestly cannot thank Mr John Paul enough for the benefits I have gotten as a member of the BMG. ~ Stella Onukaogu, Business Owner
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During the BMG program that I started last year, I was able to approach my bank and secure a ten million Naira business loan which is my very first business loan in over a decade of business operation. After that, I got approval for another twenty million Naira loan to upscale our business further. Thanks for the confidence I got from the BMG program. ~ Friday Ejam, Business Owner
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The course on Cost Management is one of the courses I actually enjoyed because of the huge impact it has made on my team and our bottom line. It has actually imbibed a good sense of cost management in everyone as we all are currently very conscious of our operational expenses. We always ensure that we have made lots of income before embarking on any expenses that do not directly generate income for the business. Now, I don't do more of the talking. Immediately I notice any deviation, BMG courses on the related issue do the talking while I watch the entire team align and act accordingly. I can boldly say that currently, in our business operations, there are no more leakages, no more blaming of village people anymore. We are 100% on top of our game when it comes to cost management. Everyone is cutting cost and making more income at all costs. While other incentives are also put in place as a motivational. I would like to appreciate JP for all his impacts on our businesses. ~ Chigozirim V., Business Owner
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I like the wide business knowledge of John-Paul and how accommodating the business courses are. I also love the quality of responses from John-Paul when we ask questions. ~ Anthony N., Business Owner
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I like the clarity and practicality of the lectures. The response to questions from participants is very good. I strongly recommend the BMG to anyone who has (or plans to have) a business. ~ David Essien, Business Owner
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I greatly value the BMG for three major reasons: (1) The learning is insightful; I gain valuable lessons from real-world business challenges and expert responses, (2) The content is evergreen; the high-quality video lessons can be revisited multiple times, perfect for training staff and colleagues to align our team's mindset, and (3) I get real-time guidance on pressing business issues. Overall, the BMG provides a dynamic and supportive environment that fuels my business growth. ~ Taiwo Oluwole, Business Owner
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The content is well organised. The teachings are relatable, insightful, and applicable to my business. ~ Nnamdi O., Entrepreneur
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I like the way business concepts in the lectures are broken down step by step, with the right narrative for easy understanding. ~ Amaechi S., Business Owner
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There is a solution to almost every problem a business owner faces. The range of knowledge here is impressive. ~ Popress A., Business Owner
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The flexibility and value is just great! ~ Mmasi E., Business Owner
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Your teachings and response to questions are eye-opening and quite interesting. ~ Michael Eke, Business Owner
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I like the practical experiences shared by both John-Paul and other members. Makes it all very insightful. ~ Barbara N., Business Owner.
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I like the methods and delivery of the training. I would strongly recommend the BMG to anyone who owns a business. ~ Humphrey U., Business Owner

Join The BMG Academy

Get access to ALL the business courses for one monthly price.

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Do you still have questions?

Please tap the FAQs below to see our responses to the frequently asked questions about the BMG Academy:

FAQs: Answers to Frequently Asked Questions about the BMG Academy

Please read the questions and responses below.

What are the accepted modes of payment to join the BMG?

Payments can be made via debit card (Mastercard, Visa, etc.), bank transfer, mobile money, and other options. Our payment processor accepts US Dollars, British Pounds, Nigerian Naira, Ghana Cedi, Kenyan Shillings, XOF, XFA, and up to six other currencies.

Click here to watch a short video that explains the payment process to join the BMG.

Can I join the BMG if I am based in the USA, UK, or any country outside Nigeria?

Yes, you can.

The BMG Academy works for members in every location and time zone. We currently have members from almost a dozen countries, within and outside Africa.

As long as you have access to the internet, you can enjoy the full benefits of the BMG.

What if I’m too busy to attend the training sessions and events in the BMG Academy?

The BMG Academy is designed for busy entrepreneurs and business owners, no matter your time zone. This is why there are no live events in the BMG.

The training lessons are pre-recorded and you can ask questions or join conversations when you want to.

In summary, the BMG Academy is for people who want flexibility and convenience to learn at their own pace.

Can I pay for (or sponsor) my friend, business partner, or relative to join the BMG?

Of course, you can.

If you want a friend, business partner, or relative to join the BMG Academy, share the link to this page so they can join.

What happens after I join the BMG Academy?

Once your payment to successful, you will be automatically redirected to a "Welcome" page that shows you how to log into the BMG Academy learning platform.

The process is simple and takes less than 2 minutes.

Once you're logged into the platform, you will have access to ALL the courses in the BMG Academy and start your learning journey with us.


Contact

If you still have any questions or comments about the BMG Academy, please use the links below to reach out to us:

Thank you.