About the Course
What should people expect when they do business with you?
People don't only buy from you because of your products, prices, or services.
It's more than that.
Value is the magnet that attracts the right customers, investors, employees, and partners to a business.
Value is what customers expect and pay for, and it is what keeps customers loyal and coming back to a business for more.
Knowing how to craft and communicate your value gives you the power to set good prices, enjoy high profit margins, enhance the image and brand of your business, and dominate your competitors.
That's why value is at the heart of every successful business, both big and small.
Unfortunately, "value" has become one of the most overused and misunderstood words in business.
What does value even mean?
This course will open your eyes to what value really means, how to see it through the eyes of your existing and potential customers, and how to use it to boost your business and differentiate yourself from stiff competition.
What will you learn?
In this course, you will learn:
Why sellers and buyers see value differently. You will understand why some customers may not see or appreciate the value your business offers.
What value actually means to customers and how they assess the value a business can offer BEFORE and AFTER they buy from that business.
The two major categories of value that attract and retain customers in a business. This will show you exactly what your customers want and are most willing to pay for.
How to make strong promises and create belief, excitement, and emotional attachment in the minds of people before they do business with you. (Tip: This is the secret behind strong brands and successful companies like Coca-Cola, LVMH, Rolex, and more).
9 powerful ways to craft and communicate a strong value proposition that makes customers, investors, and partners want to do business with you.
Who is this course for?
This course is valuable for:
- New businesses: People who want to create a strong value proposition for a new business that will be compelling to potential investors, customers, business partners, and employees.
- Struggling businesses: People who want to reimagine the value proposition of their struggling business so that it becomes attractive again to new and existing customers.
- Growth-stage businesses: Business owners who want to grow the size, sales, and scale of their business by improving their value proposition to appeal to a wider market and customer base.
Course details
- Format: 2 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 1.5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
___________
About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
){kind=link}