About the Course
Apple's vision is "to make the best products on earth, and to leave the world better than we found it."
The mission of the Dangote Group is "to touch the lives of people by providing their basic needs."
Tesla's core values are: innovation, excellence, sustainability, and agility.
Why are big and successful companies so serious and loud about the vision, mission, and core values of their business?
Why do they proudly hang them on the wall in their offices, showcase them on the company website, and always talk about them in staff meetings and media appearances?
Surprisingly, most small and growing businesses don't have a clear vision, mission, or core values that define the direction, focus, and aspirations of the company.
Many businesses fail, not because the owners lack talent or effort, but because they lack clarity of direction.
Without a clear vision and mission, a business is easily distracted by random opportunities. Employees don't understand why their work matters, and the business struggles to build a strong culture and shared identity.
Without vision, the growth of a business feels random, rather than the result of an intentional mission and strategy.
This course will help you understand what the vision and mission of a business are, what they're not, and how they help to create healthy and successful companies.
Using real-world examples from companies like Apple, Dangote Group, Tesla, and GTCo, you’ll see how strong vision statements guide long-term success and shape everyday decision-making.
The course will show you how the vision of a business connects to mission, strategy, goals, objectives, and core values. You’ll learn how these elements work together as a single system, and why breaking this chain creates confusion, misalignment, and wasted effort.
Finally, the course walks you through a practical framework for crafting, testing, and refining your own vision, mission, strategy, goals, objectives, and core values, while avoiding the most common mistakes that most businesses make.
What will you learn?
By taking this course, you will learn:
What the vision of a business truly means, and what it does not.
Examples of vision statements from Apple, Dangote Group, Tesla, and GTCo/GTB.
Why having a clear vision matters and the key benefits it brings to a business.
Why many businesses lack a vision and the real cost of operating without one.
How vision, mission, strategy, goals, objectives, and core values interconnect.
Practical examples of these elements from top global and African companies.
The 3 key pillars of a strong business vision and a clear framework for crafting one.
A vision-testing checklist to evaluate clarity, relevance, and strength.
The most common mistakes businesses make when crafting vision and mission statements, and how to avoid them.
Who is this course for?
This course is valuable for:
- Business owners and founders who want clarity on where their business is going and how to get there.
- Entrepreneurs struggling with direction or focus, despite working hard.
- Leaders building teams who need alignment, inspiration, and strategic coherence.
- Growing businesses that need a strong foundation to support scale and long-term success.
Course details
- Format: 7 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 4 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
Click here to learn more and join us in the BMG Academy.
About the Trainer
Read John-Paul Iwuoha's Profile:
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.
He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.
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