About the Course
Starting or growing a business without market research means you're flying blind.
You will very likely be guessing what customers value, misjudging the size of the opportunity, and underestimating your competition.
Market research gives you the information and clarity you need to make smart business decisions.
It reveals what your target market really wants, how much they’re willing to pay, and how to position yourself in a competitive market.
This course will teach you how to do practical, effective, and inexpensive market research that leads to real opportunities.
You will learn how to understand your market, spot trends, analyze customer demand, assess the competition, and position your business for survival and growth.
If you want to stop guessing and start making marketing and sales decisions based on solid insights, this course is for you.
What will you learn?
In this course, you will learn:
The key benefits of market research and how it helps reduce risk, increase profits, and improve decision-making.
The major methods of market research (both qualitative and quantitative) and how to use them effectively.
How to understand market size and identify different market segments for better targeting and positioning.
How to identify and analyze the drivers of demand in any market so you know what motivates customers to buy.
How to map out and understand the supply chain in your industry, and what role you can play in it.
How to assess your competition, including the key players, their strengths, weaknesses, and how they could affect your potential to grow.
Whether you're launching a new business, entering a new market, or growing an existing one, this course will give you the edge.
Who is this course for?
This course is valuable for:
- Aspiring entrepreneurs: People who want to validate their business idea and understand the market before launching the actual business.
- Business owners and teams: Entrepreneurs who want to make smarter strategic marketing and sales decisions backed by real data and insights.
- Product developers and marketers: People responsible for identifying market needs, evaluating competition, and spotting growth opportunities for businesses.
Course details
- Format: 7 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 3.5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
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