About the Course
Choosing a name for your business, product, or brand is one of the most critical but often underestimated decisions an entrepreneur or creator will ever make.
A name is more than just a label; it’s your first impression, your shorthand in the minds of customers, and the foundation of your brand identity.
It influences how people talk about you, how investors view your potential, and how customers remember or forget you.
In this course, you’ll explore the deep strategic value of naming and why it matters across all stages of your business.
You will learn how great names are not just stumbled upon, they’re created through insight, creativity, and structure.
From understanding what makes a name sticky and memorable to avoiding common traps that weaken your brand, this course provides the clarity and confidence you need to choose a name that supports your vision.
You will also get a practical, step-by-step framework that helps you move from idea to decision, whether you’re launching something new or rethinking an existing name.
What will you learn?
In this course, you will learn:
Why your business or product name is a strategic tool that affects investors, customers, and your team.
How to identify the key ingredients of a powerful and memorable name.
The biggest naming mistakes that business owners make, and how to avoid them.
A practical, step-by-step framework to evaluate and choose the right name from your shortlist.
The psychology behind attention-grabbing names and how to boost brand recall.
How the right (or wrong) name can directly influence your growth, perception, and long-term potential.
Who is this course for?
This course is valuable for:
- Startup founders and entrepreneurs who want to pick a business name that sets them apart in a crowded market.
- Product creators launching a new product or service and looking for a name that sparks curiosity and engagement.
- Brand strategists and marketers who want to sharpen their product naming skills with frameworks that work.
- Business owners planning a rebrand and want to make sure their new name aligns with their growth vision.
- Anyone struggling with name ideas and wants clarity, structure, and confidence in choosing the right name.
Course details
- Format: 4 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 2.5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
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