About the Course
When most businesses want to grow, they look for new markets. This can be a risky and expensive strategy.
Interestingly, one of the fastest and most powerful ways to grow a business is by going deeper into the market you’re already in.
That’s what market penetration is all about—increasing your share of an existing market by attracting more customers, selling more frequently, and winning over your competitors’ customers.
Unfortunately, many business owners misunderstand market penetration or use the wrong tactics and end up wasting time, money, and effort.
This course will teach you what market penetration really means, why and how it works, and how to use it as a smart and strategic growth lever in your business.
You will learn how to sell more, compete better, and grow faster without needing to expand into new markets or build new products.
What will you learn?
In this course, you will learn:
What market penetration really is, and how it’s different from other growth and marketing strategies.
The powerful benefits of market penetration and why it could be the missing strategy in your business growth plan.
The most common mistakes and traps that business owners fall into when trying to penetrate a market, and how to avoid them.
Specific, proven market penetration strategies you can use to attract new customers in an existing market, win business from your competitors, increase customer frequency and volume, and strengthen your brand’s position and visibility
If you want to grow your business without the stress of reinventing the wheel, this course will show you how to go deeper and grow smarter.
Who is this course for?
This course is valuable for:
- Business owners and founders: Entrepreneurs who want to grow their sales by maximizing untapped opportunities in their current market.
- Sales and marketing professionals: People looking for focused, practical strategies to increase market share and drive customer acquisition.
- Growth-stage businesses: Companies ready to scale and dominate their market segment by going deeper into their current market instead of wider.
Course details
- Format: 5 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 2.5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
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