About the Course
Selling to customers on credit is quite risky. Your business could be owed lots of money that may never be recovered.
That's why most small businesses have a "no-credit" policy and insist on payment before the product or service is delivered.
Interestingly, most big companies buy on credit.
If you're going to supply goods or services to a big bank, oil company, or government project, it could take between 7 days and 60 days to get paid.
That's why credit management is an important skill you must learn if you want to attract big clients, boost sales, and grow your business.
Selling on credit is a powerful strategy that businesses use to boost sales, grow and expand their business, attract big clients, and keep their existing customers loyal.
But selling on credit can be a double-edged knife.
If you don't know how to use it, your business could end up with cash shortages, unpaid invoices, bad debts, financial losses, and a crippled or failing business.
This course will teach you how to use credit as a strategic advantage, not a liability.
You will learn how to assess creditworthiness, manage credit risk, set the right limits, and build a system that boosts your revenue without putting your business in danger.
If you have ever lost sleep over unpaid customer bills or avoided offering credit altogether, this course will give you the tools and confidence to make it work for you.
What will you learn?
In this course, you will learn:
The real upsides and downsides of selling on credit, and how to decide if it’s the right move for your type of business.
When to use credit to grow your sales, and when to hold back to avoid unnecessary risk.
How to assess the creditworthiness of a customer (individual or business) before offering them any form of credit.
The riskiest industries to sell on credit to, and why some sectors should raise a red flag before you offer credit terms.
How to set up a credit management system so you can track, manage, and recover credit sales without losing control.
The concept of credit limits and the key factors to consider when deciding how much credit to extend to a customer.
The key financial metrics you must monitor to ensure your business is not dangerously exposed to credit risk.
Selling on credit doesn’t have to be scary. It can be a smart sales strategy when backed by structure and strategy. This course shows you how.
Who is this course for?
This course is valuable for:
- Product-based and service businesses: Especially those selling to other businesses (B2B) or customers who request to pay later.
- Business owners and sales managers: Anyone responsible for making credit decisions and managing payment terms in a business.
- Finance and operations leads: Teams tasked with managing cash flow, credit policies, and collections in a growing business.
Course details
- Format: 6 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 3 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
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