About the Course
The difference between a product and an offer can mean the difference between a struggling business and one that sells like crazy.
Most people try to sell “products” or “services”, but many successful businesses know that what really drives sales is a well-crafted offer.
An offer makes what you sell more valuable, more urgent, and more desirable. It gives people a compelling reason to say “yes” now, and feel good about it.
This course will teach you how to turn anything you sell into an attractive, high-converting offer that stands out in the market and makes customers chase you.
If your sales feel slow, inconsistent, or underwhelming, this course will give you the breakthrough you need.
What will you learn?
In this course, you will learn:
The critical difference between selling a product versus selling an offer, and why it changes everything.
The biggest benefits of crafting and selling offers, and why the most successful businesses use this strategy to drive growth.
The key components of an attractive offer. These are the ingredients you need to craft offers that will be too good to ignore.
The real reasons people don’t buy—and how a well-crafted offer can overcome objections, build trust, and drive action.
How to use offers to attract more customers, boost your sales, stand out from the competition, and grow your business fast.
A practical, step-by-step live example of how to build an offer from scratch, for both a product-based business and a service-based business.
If you want to stop chasing customers and start attracting them, this course will show you how.
Who is this course for?
This course is valuable for:
- Entrepreneurs and business owners: Anyone who sells a product or service and wants to improve sales without lowering prices.
- Marketers and sales professionals: People looking to increase conversion rates and make offers that customers can’t resist.
- New and growing businesses: Companies that need a fresh, more effective way to position what they sell in a crowded or competitive market.
Course details
- Format: 4 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 2 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
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