About the Course
Choosing the location of a new business or a new branch of an existing business is not as trivial as you think.
Many entrepreneurs make the mistake of treating a business location as just a “place to set up shop.”
In reality, your location is much more than a "place". It is a key strategy that can make or break your business.
A good business location can attract the right customers, give you visibility, reduce costs, boost sales, and even shape the brand identity of your company.
On the other hand, a poor location can trap you with high expenses, low sales, and years of struggle.
This course will show you how to choose a business location the right way—not just as an address, but as a business strategy.
From the benefits of a great location to the specific factors you must consider, the course gives you a clear roadmap for making the best possible decision.
Whether you are launching a new business or opening a new branch, this course gives you the tools, frameworks, and strategies to choose wisely and avoid costly mistakes.
By the end of this course, you will have the confidence and clarity to select a location that gives your business an advantage, instead of a burden.
What will you learn?
By taking this course, you will learn:
Why location is a critical part of business success, and how it ties into your overall strategy.
The 10 key benefits of choosing a good location and how they impact profitability, growth, and survival.
The types and categories of businesses that are highly location-sensitive, and what that means for you.
The key factors to consider when choosing a location for your business (foot traffic, competition, accessibility, costs, and more).
A step-by-step guide for evaluating and selecting the best possible location for a business.
The most common mistakes and traps to avoid when making location decisions.
Who is this course for?
This course is valuable for:
- New Entrepreneurs: If you’re starting a business for the first time, this course will save you from location decisions that could set you back years.
- Growing Business Owners: If you’re considering expanding your business with a new branch, you will learn how to avoid mistakes and choose wisely.
- Retailers & Location-Sensitive Businesses: For businesses where customer foot traffic, visibility, or proximity is crucial, this course is a must.
- Managers & Decision-Makers: If you play a role in business location selection, expansion planning, or business strategy, this course will sharpen your judgement.
Course details
- Format: 6 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 3 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
Click here to learn more and join us in the BMG Academy.
About the Trainer
Read John-Paul Iwuoha's Profile:
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.
He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.
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