About the Course
Many businesses don’t fail because they lack customers, sales, or profit. They fail because they run out of cash.
Cash flow is the lifeblood of every business, yet it is one of the most misunderstood and poorly managed areas by entrepreneurs and business owners.
This course will show you why cash flow matters more than revenue, growth, or even profit. It breaks the dangerous illusion that “sales” or “profit” automatically mean financial safety. You’ll learn why even profitable and fast-growing businesses still collapse due to cash flow problems.
This course walks you through how cash actually moves in a business: where it comes from, where it gets stuck, and where it quietly leaks away.
You’ll understand the different cash flow cycles for various types of businesses, including trading, service, manufacturing, and project-based businesses.
This course will also teach you how to recognise the early warning signs of cash flow problems in your business before they become emergencies.
From hidden traps to bad habits, this course exposes the mistakes that restrict cash flows and quietly suffocate businesses.
Finally, you’ll learn how to fix a bad cash flow situation, design a simple but effective cash flow management system, build daily operational habits that keep cash flowing, and track the right KPIs to ensure your business never runs out of money again.
What will you learn?
By taking this course, you will learn:
What cash flow really is, and why it’s more important than sales, profit, or growth in a business.
Why profitable and growing businesses still fail due to cash flow problems.
The 3 major cash flow movements every business owner must master.
The red flags, dangers, and warning signs of poor cash flow in a business.
Cash flow cycles and profiles across different types of businesses.
Common cash flow traps and how they silently drain businesses.
The difference between positive and negative cash flow cycles.
How to fix a bad cash flow situation in a business that has run out of cash or is almost running out of cash (emergency mode).
How to build a long-term cash flow management system that prevents emergency cash shortages.
Daily cash flow habits that protect your business.
7 critical cash flow KPIs every business owner must track.
Common cash flow mistakes and how to avoid them.
A sample 3-month cash flow forecast you can adapt to your business.
Who is this course for?
This course is valuable for:
- Entrepreneurs and business owners who want to stay in control of their money and avoid cash shortages.
- Growing businesses that are experiencing cash flow pressures despite rising sales or profits.
- People who operate trading, service, manufacturing, or project-based businesses with complex cash cycles.
- Business owners who want predictability and peace of mind, knowing their business won’t suddenly run out of cash.
Course details
- Format: 9 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 5 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
Click here to learn more and join us in the BMG Academy.
About the Trainer
Read John-Paul Iwuoha's Profile:
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.
He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.
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