About the Course
Business-to-business (B2B) sales can completely transform your business.
That's because, unlike individual consumers, selling to corporate clients (business, organisations, and government) can unlock larger deals, longer contracts, and more stable revenue for your business.
But without the right knowledge, landing corporate clients can feel intimidating and slow.
B2B selling requires a different mindset, skill set, and approach.
The stakes are higher, the sales cycles are longer, and the decision-making process often involves multiple players with different priorities.
This course breaks down everything you need to know about winning big in B2B sales. From understanding corporate buyers’ unique needs and pain points to mastering the procurement process, you will learn how to position your business as the solution they can’t ignore.
Whether you’re targeting small businesses, large companies, non-profits, or government agencies, this course provides the strategies, tools, and insights to land and retain high-value clients.
By the end of the course, you will have the confidence to approach B2B sales with clarity, a proven process, and the ability to close deals that transform your revenue.
What will you learn?
By taking this course, you will learn:
The key differences between B2C and B2B, and why selling to corporate clients can be more profitable.
The major types of B2B customers your business can target, from private companies to government agencies.
The key drivers and pain points that influence corporate buying decisions.
Proven strategies to attract B2B clients and make them choose your business.
How to identify the key players and decision-makers in corporate environments, and how to influence them.
A complete walkthrough of the procurement process and how organisations make purchasing decisions.
Effective pricing strategies to win and retain B2B clients.
The common mistakes, risks, and traps that derail B2B sales—and how to avoid them.
Who is this course for?
This course is valuable for:
- Entrepreneurs & Business Owners looking to move beyond individual customers and tap into large deals and contracts from corporate clients.
- Startups & Growth-Stage Businesses ready to expand their client base and secure predictable revenue streams.
- Sales Professionals & Managers who want to sharpen their B2B selling skills and close bigger deals.
- Consultants & Service Providers seeking long-term contracts with companies, non-profits, or government agencies.
Course details
- Format: 6 pre-recorded lesson videos. Available to watch now on mobile, laptop, or desktop.
- Flexibility: Watch whenever you want, wherever you are. Learn at your own pace. No need to attend live classes.
- Length: 3 hours. Full and comprehensive course.
- Access: Members only. Only members of the BMG Academy can access this course and dozens of other courses by John-Paul Iwuoha. Click here to become a member.
- Q&A: Use the comments section below each lesson to ask questions, and get feedback and answers from John-Paul that are tailored to your situation.
- Price: See price here.
Click the button below to join the BMG Academy and take this course.
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About the BMG Academy
The BMG Academy is a platform by Activator HQ for entrepreneurs and business owners who want to learn, grow, and win in business.
With access to dozens of detailed business courses by John-Paul Iwuoha, our members learn how to start or grow a business, attract and keep customers, boost sales and profits, raise funds from investors and banks, outsmart their competitors, develop structure and systems, fix tough business problems, and exploit market opportunities.
Click here to learn more and join us in the BMG Academy.
About the Trainer
Read John-Paul Iwuoha's Profile:
John-Paul Iwuoha is a management consultant, trainer, and former consultant at PwC.
He specializes in business startup, growth, and turnaround strategies, and has helped dozens of entrepreneurs and business owners start, build, and grow their businesses.
He has qualifications in Finance, Business, and Engineering (Mech.), and he is a Chartered Certified Accountant (ACCA). His industry experience covers financial services, tech, agribusiness, energy, manufacturing, retail, real estate, and more.
John-Paul is sought after for his expertise, insights, and advice. He has trained over 50,000 entrepreneurs trained since 2013.
He was a judge for the Africa Business Heroes Prize (2022 & 2023), a mentor on the Tony Elumelu Entrepreneurship Program, and a director & advisory Board Member for six companies.
He is a LinkedIn Top Voice for Startups and Entrepreneurship and has been featured on several local and international media platforms, including CNN, HuffPost, Fidelity SME Forum, Business Day, TAP Magazine, VOP 90.3FM, etc.
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